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Spring//Summer Supplemental Campaign

As a tutoring company, female-owned Erudite Tutors often finds themselves is in need of stylish graphics for a variety of applications. Utilizing the partial palette and logo already solidified by the company, ECG created a supplemental campaign to be used alongside their in-place media, posters, and information. Considering the whole family of the teenager/child who typically seeks help for learning related issues (i.e., caregivers searching for tutors), I worked to find the line between comforting and humorous, punctuating the new copy with the tagline “female-owned, knowledge-empowered™”.

After meeting with the gals at Erudite, I picked up on the various conferences and speaking engagements they will be attending in Summer of 2018. Though initially commissioned to create information tear sheets and social media graphics/posts, the customer added an additional series of graphics to be printed on giveaway tote bags and mugs. 

Client: Erudite Tutors .                                          February 2018 - present .                                             Print Media

 

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