Spring//Summer Supplemental Campaign
As a tutoring company, female-owned Erudite Tutors often finds themselves is in need of stylish graphics for a variety of applications. Utilizing the partial palette and logo already solidified by the company, ECG created a supplemental campaign to be used alongside their in-place media, posters, and information. Considering the whole family of the teenager/child who typically seeks help for learning related issues (i.e., caregivers searching for tutors), I worked to find the line between comforting and humorous, punctuating the new copy with the tagline “female-owned, knowledge-empowered™”.
After meeting with the gals at Erudite, I picked up on the various conferences and speaking engagements they will be attending in Summer of 2018. Though initially commissioned to create information tear sheets and social media graphics/posts, the customer added an additional series of graphics to be printed on giveaway tote bags and mugs.
Client: Erudite Tutors . February 2018 - present . Print Media